- Buy the domain name of your book title, your name (if it is unavailable, add "author" at the front. i.e. www.AuthorAprilKelly.com), and your publishing company name. Buy these in all the possible misspellings.
- Capture your Facebook ID sooner than later. From your profile, go down to the bottom of the screen to "Create a Page" and follow the prompts.
- Put Google Alerts on your title, your name, your topic and competing book.
Do a minimum of one thing to market yourself and your book today. (Yes, even on weekends.) That could mean mentioning it to someone at lunch, handing out a card, calling a prospective customer, commenting on a blog. Anything is better than nothing -- but do something every single day!