In our publishing classes each quarter, I discuss the commitments a buyer makes versus the commitments a reader makes to you (the author). It's an important distinction because so many of you are choosing to publish your own work, and the behavior of book consumers is the same as it has always been no matter what formats you choose to offer: People buy books for themselves to read. People buy books to give to other people.
While I hear many authors ask virtually anyone in their path to "buy my book;" what most don't recognize, is that there is a much bigger commitment at work. Take a few moments to consider what you are really asking of your consumers; and remember that your buyer and your reader may or may not be the same person.
The commitment from the buyer is simple: You sell me a book, I'll commit $20 for it, and you deliver it to me in any form I want. Done and done.
The commitment from the reader is complicated: I'll commit the time to read it and think about what you say. I may also commit a portion of my self to actually making a change you recommend, or furthering an idea you suggest. In some cases, I may even change my life. You tell me I'll be either entertained, informed or educated and I'll commit the time to see if you deliver.
Make certain that your book does deliver what you promise in your marketing, and be thankful for the valuable commitment your customer has made to you.
Showing posts with label bookselling. Show all posts
Showing posts with label bookselling. Show all posts
Sunday, March 3, 2013
Sunday, January 13, 2013
Setting Up Your Micro-Publishing Company
You've decided to publish a book! Congratulations! Now get off on the right foot by acting like a real business. Decide who will be your accountant, your attorney, your insurance agent and your banker. I'm none of those things, but this is the basic order I tell my clients they will need to set up their business. Consult professionals to make sure you are protected and legal.
Establishing your micro-publishing company is the first step in the self-publishing process that most self published authors don't consider until later. Setting up a proper company not only legitimizes you as a business and sets you on the right track to thinking like a business, but it also provides a safety net in more than one way.
1. Name your company
Your company name should be related to your area of expertise or topic area in some way. However, don't make it hyper-focused on what you do or who you are, as that will flag you as a self publisher immediately.
2. Establish a business structure - LLC, S-Corp, Partnership or Sole Proprietor
Consult your accountant or an attorney to determine what is best for your particular business. Based on your structure, you'll have tax implications and expense considerations as you are creating your book. Apply for a business license in your state, and a reseller permit (different states call these different things. Always check with the State Treasury.
3. Open a PO Box or some other address (other than your home)
You will receive mail, packages and possibly even visitors -- don't give them your home address in your book. Mail Boxes Etc. and places like them can accept packages for you. They also call your box a Suite # rather than a PO Box, giving the illusion of an office space.
4. Purchase QuickBooks and Create a Basic Chart of Accounts
To understand basic business accounting, attend the SBA's SCORE business start up class: http://www.sbaonline.sba.gov/. You have to have a Chart of Accounts for your business dealings as well as for filing your taxes. You can do it with Excel too, however a program like QuickBooks walks you through how to do it. With Excel, you need to know what you are doing and why.
5. Get your Federal EIN and a License from Your State http://tinyurl.com/CMI-FEIN-Link.
You must have your business structure already set up to get a Federal EIN, which is basically your company's Social Security Number. Every bookseller or retailer that sells your book will ask for it when they pay you. Your checking account will be tied to your business name and this number.
6. Open a Bank Account
Sign up for the simplest business checking account you can get, with the lowest fees attached. Call the bank before you head out, because you will probably need to bring in your business papers, such as your Federal EIN letter, your Operating Agreement, Articles of Organization, photo ID, etc.
7. Design Your Company logo and business identity items
You can have a logo created by any graphic artist, but keep these things in mind:
Establishing your micro-publishing company is the first step in the self-publishing process that most self published authors don't consider until later. Setting up a proper company not only legitimizes you as a business and sets you on the right track to thinking like a business, but it also provides a safety net in more than one way.
1. Name your company
Your company name should be related to your area of expertise or topic area in some way. However, don't make it hyper-focused on what you do or who you are, as that will flag you as a self publisher immediately.
2. Establish a business structure - LLC, S-Corp, Partnership or Sole Proprietor
Consult your accountant or an attorney to determine what is best for your particular business. Based on your structure, you'll have tax implications and expense considerations as you are creating your book. Apply for a business license in your state, and a reseller permit (different states call these different things. Always check with the State Treasury.
3. Open a PO Box or some other address (other than your home)
You will receive mail, packages and possibly even visitors -- don't give them your home address in your book. Mail Boxes Etc. and places like them can accept packages for you. They also call your box a Suite # rather than a PO Box, giving the illusion of an office space.
4. Purchase QuickBooks and Create a Basic Chart of Accounts
To understand basic business accounting, attend the SBA's SCORE business start up class: http://www.sbaonline.sba.gov/. You have to have a Chart of Accounts for your business dealings as well as for filing your taxes. You can do it with Excel too, however a program like QuickBooks walks you through how to do it. With Excel, you need to know what you are doing and why.
5. Get your Federal EIN and a License from Your State http://tinyurl.com/CMI-FEIN-Link.
You must have your business structure already set up to get a Federal EIN, which is basically your company's Social Security Number. Every bookseller or retailer that sells your book will ask for it when they pay you. Your checking account will be tied to your business name and this number.
6. Open a Bank Account
Sign up for the simplest business checking account you can get, with the lowest fees attached. Call the bank before you head out, because you will probably need to bring in your business papers, such as your Federal EIN letter, your Operating Agreement, Articles of Organization, photo ID, etc.
7. Design Your Company logo and business identity items
You can have a logo created by any graphic artist, but keep these things in mind:
- Logo should be no wider than it is tall-equal height and width.
- Logo or a portion of your logo should be able to fit on the spine of your book
- Logo should be designed so it's identifiable in a small size
- Logo should look good in black and white and color; stay away from drop shadows and gradients
These 7 things don't take a long time to set up, but they would take a long time to fix or create after the fact. You could potentially set up #1-5 plus #7 in one day, and then get #6 done when the paperwork comes in. Your new best friends are your accountant, your attorney, insurance guy, and your banker. Use them now to prevent bigger expenses and potential legal issues later.
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