Thursday, October 1, 2009

The publishing world is your oyster -- and your book could be the pearl.

Having trouble getting started on your non-fiction book?  Nearly 82 percent of the population say they "have a book in them," yet only about 2 percent ever put pen to paper and probably only half of those people finish their manuscript. There are multiple things at play here.  Lack of focus is one. Fear is another. Lack of time is definitely on the list.  With non-fiction -- lack of organization can be a biggie too.

You have a story in you. Should you look for a publisher or consider self publishing? Consider this: Writing a book doesn't necessarily mean you have to publish your book for a mass, national audience; but you sure as heck SHOULD put pen to paper. It's the most thoughtful legacy you can leave to your family. It's a dynamic and smart corporate gift. If it's something your target prospects will find valuable, then you have a foundation from which to showcase your expertise and build a platform for your ideas.  If you have a book that will benefit the masses, by all means, go for it and take the proper steps to publish it.

How do you start?  The next four blog posts will give you some expanded pointers on these steps:
  1. Develop a Focus Statement - Make sure your book is Niche Rich -- focus on a topic and don't try to target too many people.  If the subject matter you want to put into your book doesn't quite fit your FS, put it aside for the next book.
  2. Create a working title - This will help you set the tone and overall feel for your book.  Don't worry about it not being a compelling title for sales -- that will come.  Naming your book is the best way to see that it is real.
  3. Purchase a 3-ring binder, 8 index tabs that you can write on, and 8 3-ring pocket folders. Making two of these books when you start can keep you focused. Stay tuned for details on how to use this tool.
  4. Write your Table of Contents on sheets in the front of your binder and then start filling in the topics you want in those chapters. Don't try to organize chapters among themselves -- just get topics and supporting points organized.  Also - don't let a messy TOC stop you. Keep it all there, cross outs and all. (You may need them later). 
These steps will get you started.  Check back for an in-depth look at these individual steps.

Go for it!
Lisa K. Pelto, President
Concierge Marketing & Publishing Inc.