Friday, March 8, 2013

Marketing - Day 7 - Best advice of the day

Not everything is right for your book.
Don't do everything, only do what will make a difference.
Don't market to everybody, it's too expensive.
Don't try to make your book available everywhere books are found. You want to be everywhere your buyers are instead. 
Don't spend every dime on printing (save some for marketing). 

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