Small Press Month, Tip # 13

March 13 - Enter your book in award programs. The worst thing that can happen is the judges, who are usually appointed because they specialize in a specific genre or sales channel, will see and have to read and examine your book. A nice thing that happens is that the judge loves the book, provides excellent feedback, is a librarian at a large library system and places an order. The best thing to happen is all of the above, plus the award organizer sends out press releases of their winners, buys ads to celebrate their competition and markets the heck out of winners and finalists for that season. Really, no bad things happen.