Friday, November 7, 2014

Critical Questions to Ask Yourself -- And Answer Before Publishing


  • Who cares?
  • Who will READ this book?
  • What commitment am I making to those readers?
  • Who will BUY this book? (Are my reader and buyer the same person?)
  • Can I reach them directly? 
  • What commitment am I making to those buyers? 
  • What special features can (must) I add that might help me sell better?
  • What are my CRITICAL KEY WORDS in my message (the ones that are non-negotiable) 
  • Are there significant dates and marketing opportunities that might affect my book's success? 
  • How long and to what extent am I willing to support my book with my time and money? 
  • What are my potential game changers? 

Have a good weekend.

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