Showing posts with label selling. Show all posts
Showing posts with label selling. Show all posts

Monday, February 6, 2012

You are NOT saving the economy by buying that...

If something is not right for you, learn how to say "No thank you." and mean it.

I dislike salespeople that sell, sell, sell, sell, sell.  How about solving a problem I might have.  I've learned that there are few things in life that a salesperson cannot overstate. Everything is always "The Best", "The Strongest", "Most User-Friendly".

In college marketing classes, they call that "Puffery"; in my office, I call it "Blah, Blah, Blah."

Personally, the more superlatives, adjectives and other fancy language a salesperson uses on me, the less I believe him. I'm cynical and skeptical, it's true; but it's only because I've been bitten here (and there) in my career. So how do I make sure I'm not being duped or oversold? I question. I object. I suspect... But more actively and objectively, I test.

Salespeople beware.  There is a new consumer out there that cares what they buy, from whom they buy it, and what "its" impact is on the world.  Make sure you are solving a problem, rather than just trying to make a buck.