- Make your card two sided -- don't waste the real estate on the back of that card!
- Spend a little extra money for full-color on both sides.
- Side one: Include your company logo, your name and title, phone number, email, website. Don't put your home address on this piece - use a PO Box or a business address.
- Side two: Include the front cover of your book, ISBN, price, binding, release date, and how to order.
My goal is to use 1000 cards every three months. If you aren't handing out that many, you need to get out more!