Small Press Month, Tip # 12

March 12 - Watch for news events and be ready to act. Keep a press kit handy at all times for a quick reaction to items that appear in the news, like announcements about new research related to your topic, or watch for ties between you and people that might influence sales of your book. Put your topic area in Google Alerts for up to the minute postings, and watch for upcoming stories and other postings. Send a press kit out to the person that reported the story, or the organization mentioned in the story AS SOON AS POSSIBLE -- that day if you can. Make yourself available to answer any questions that might arise.