Small Press Month, Post # 6

March 6 - Create a sell-sheet (some call it a bibliographic data sheet, tip sheet, one-sheet).  Make sure you have information included that not only shows that you understand the industry, but that gives a buyer vital information about you and your book. If you have market information about the topic area that may spur sales later, mention it. (i.e. pending legislation, a controversial pending research study, forthcoming books that contradict yours, etc.) Your one-page sell sheet should include:

• Your book cover
• Your title and subtitle
• Complete description highlighting reader benefits
• Author bio and picture
• Marketing summary and audience information
• Endorsements, reviews, awards
• Book metadata: ISBN, Pub Date, BISAC category, page count, features (pictures, index, resources, etc.)
• Distributors/wholesalers
• Your contact information - phone, website, email
• Ordering information

Some experts recommend including competitive titles and their sales information.  If you know facts about this, share them.