Wednesday, April 6, 2011

"Triple Threat" Theory is as Important in Your Business as it is in Show Business

Singing, Dancing, Acting. Movie stars, TV stars, stage actors and other performers are quickly identified as Unbeatable when they embrace their gifts and hone their skills in all three of these areas -- they are Triple Threats. You don't have to break out your opera glasses to see that you can apply these principles to your book, your promotions, and your business, too.

Tom Becka examines the relationship between business and show business in his funny, practical book There's No Business Without the Show (Orpheum Brothers Press, 2008), he demonstrates how any type of business can apply show business techniques to enhance their sales. I've watched him deftly apply his theory to non-profits for fundraising, to government agencies protecting their budgets, and to businesses of all types and sizes setting their sights on increasing revenues.

I see it in my own business, and I have had the opportunity to watch some authors succeed beyond their dreams; and I have also seen others falter with their books and their platforms -- and the spotlight is focused squarely on how well they script their message, and how well they deliver it day after day.

Here's your Triple Threat Plan:

Singing: Create a message that is harmonious with your product or service. When you deliver your presentations or promotion, make sure you connect with your audience, show your passion, and also that you are on pitch and in tune with your market.

Dancing: The choreography of your whole business and every product and service within it is important. Make sure your techniques are spot on, your timing is right, and you are following through with your actions.

Acting: Pull from your own emotions or reactions to identify with the product or service being portrayed. Carefully answer the needs and wants of your audience when developing your business strategies and designing your products, services, promotions, and marketing materials.

I know this isn't new information, but the principles beg to be revived: Develop a great script, choreograph your moves, and deliver a great performance night after night.

There's No Business Without the Show (Hardcover)If you would like to read Tom Becka's book, it's available in hardcover or paperback on our website (here's the link).  If you prefer ebooks, it is available on Amazon Kindle, and all other ebook formats via Smashwords. Use his Promocode ZZ34F to save 44% through April. If you are planning an event, I can also attest that he is an entertaining and thought-provoking speaker!

1 comment:

  1. Hey Lis! As a triple-threat drama-mama myself, I really enjoyed this one and learned a new way to look at my marketing. My book is just about done and I'll be calling you in the next week or so to help me get it published! I don't have a title for it yet, and I know you do that, so I won't labor too much on that. I was looking up some publishing companies and couldn't really find one that does what CMI does to compare it to. Are you the only ones that help set up micro publishers for people who want to own everything (and take over the world)? Not that you would tell me about your competitors, but so far you guys do exactly what I am picturing. Anyway, I can't wait to talk to you!


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