We ask our clients to name their "A" List. There's no reason to be scared to ask -- the worst thing the person can do is say "No." It might feel bad, but you just move on to the next person. Here are some rules:
- Make a list of those people that you admire in the field you have chosen to write about.
- Do your research to find how best to reach them. Sometimes, it's simple. Think logically first. I got a direct line to a very famous author by entering email@example.com. He was very nice, but he did tell me no...and I'm still here to talk about it.
- When you do find contact information, write a very courteous and SHORT letter asking them if they will review your book, why you selected them.