Social networking is a buzz word right now, and has been for awhile. I hear about Facebook and LinkedIn several times a day from different media outlets – local and national. Everyone is trying to get you to visit their page, some for personal reasons, and others for business.
“I think social networking is just another tool in the arsenal. With a Facebook, MySpace, Twitter, or LinkedIn account, you can be in control of your message and help generate sales. The trick is to branch out and generate new leads and new "friends" But with some work, you can have a site that will be a resource and keep reminding people about your product. You won't sell a million books off these sites but combined with all your other media it definitely helps.”
It’s important to keep your content relevant for your audience, so that the right people will be interested in reading what you have to say. It’s also important to keep business and personal networking sites separate. Not everyone cares that you went out and had a few drinks Friday night. It’s not a bad idea to have separate pages for both, and different friends to go along with those pages.
If you do these things, you’ll keep yourself from getting into sticky situations between work and play, and you may find that you have new followers by keeping the content relevant.
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