- Who cares?
- Who will READ this book?
- What commitment am I making to those readers?
- Who will BUY this book? (Are my reader and buyer the same person?)
- Can I reach them directly?
- What commitment am I making to those buyers?
- What special features can (must) I add that might help me sell better?
- What are my CRITICAL KEY WORDS in my message (the ones that are non-negotiable)
- Are there significant dates and marketing opportunities that might affect my book's success?
- How long and to what extent am I willing to support my book with my time and money?
- What are my potential game changers?
Have a good weekend.