Critical Questions to Ask Yourself -- And Answer Before Publishing

CRITICAL QUESTIONS

• Who cares?
• Who will READ this book?
• What commitment am I making to those readers?
• Who will BUY this book? (Are my reader and buyer the same person?)
• Can I reach them directly? 
• What commitment am I making to those buyers? 
• What special features can (must) I add that might help me sell better?
• What are my CRITICAL KEY WORDS in my message (the ones that are non-negotiable) 
• Are there significant dates and marketing opportunities that might affect my book's success? 
• How long and to what extent am I willing to support my book with my time and money? 
• What are my potential game changers? 

Have a good weekend.