Monday, February 6, 2012

You are NOT saving the economy by buying that...

If something is not right for you, learn how to say "No thank you." and mean it.

I dislike salespeople that sell, sell, sell, sell, sell.  How about solving a problem I might have.  I've learned that there are few things in life that a salesperson cannot overstate. Everything is always "The Best", "The Strongest", "Most User-Friendly".

In college marketing classes, they call that "Puffery"; in my office, I call it "Blah, Blah, Blah."

Personally, the more superlatives, adjectives and other fancy language a salesperson uses on me, the less I believe him. I'm cynical and skeptical, it's true; but it's only because I've been bitten here (and there) in my career. So how do I make sure I'm not being duped or oversold? I question. I object. I suspect... But more actively and objectively, I test.

Salespeople beware.  There is a new consumer out there that cares what they buy, from whom they buy it, and what "its" impact is on the world.  Make sure you are solving a problem, rather than just trying to make a buck.

1 comment:

  1. What you said !!

    YOu are COMPLETELY accurate!!


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