Wednesday, February 18, 2015

Flawless Event Planning - Part 1

Your event is coming up quickly! Are you prepared?

It’s exciting to take your book to an event where you’ll engage customers and hopefully sell them your book. You want to make sure that you have an exciting display and all of the tools necessary to do business.

What do you bring? This question has plagued authors all across the country for years. Here’s Lisa’s list from doing over 350 national, regional and local shows from budgets of $250 to $90,000.  What she learned is to be prepared for the strangest things to happen! The items you bring along, and a little advance planning can make or break your show. 

  1. Know who is attending the show and how your product benefits them.
  2. Know if your fellow exhibitors are your REAL audience 
  3. Know how you are going to follow up on your leads BEFORE you even go to the show
  4. Have your spiel memorized, practiced, honed and perfected. And don’t change it from person to person!
  5. Keep your messages simple and to the point for the audience you are seeking. Don’t try to be all things to all people.
  6. Know how long it takes you to present your book to a prospective customer. (Learn how to stop talking and let them ask a question)
  7. Know your goals
  8. Know your budget and stick to it
  9. Know who is in charge of the show itself: their phone number and name (It doesn’t hurt to bring a pack of Thank You notes and a couple of little gifts just in case.)
  10. Don’t get hung up on little annoying distractions – be prepared with a Tradeshow Kit* so you don’t have to waste time hunting down minutiae.

Part 2 - Tune in next week for the essentials in packing for your events!

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