I wanted to go the indie route for a number of reasons. First of all, the indie author maintains control over his or her intellectual property. That means a great deal to me. The second reason was speed. I didn’t want to wait while I found a publisher. As an indie author, I can still go through all the necessary steps to position my work in the marketplace but still shave off a great deal of time.
Author of Self Marketing Power: Branding Yourself as a Business of One
I decided to publish independently because I wanted total control of my product content and I was under too short a deadline to go the traditional route through a publisher. My book has been a great extended business card enabling me to expand into both radio and television appearances.
Author of Neither Liberal Nor Conservative Be: An Action Plan for People Disgusted by Polarized Politics